Wonderland Agency brought Reddit’s Great British Bake-Off event to life with a fully immersive and interactive experience. Wonderland designed and built a bespoke Reddit Bakery, featuring a striking storefront set design, Reddit-themed baked goods, and a custom-built microsite quiz on iPads for guests to engage with. The event centred around a live baking competition in a professionally designed studio kitchen, hosted by celebrity chef Rosemary Shrager. Guests also enjoyed a unique “Real or Cake” exhibition, where hyper-realistic cakes were displayed alongside real objects, challenging attendees to guess which was which. The experience was further elevated with custom Reddit cocktails and a lively happy hour, creating a dynamic and engaging atmosphere for employees, moderators, and clients. Captured by videographers, this event successfully blended entertainment, creativity, and brand storytelling, making it a standout moment for Reddit’s Employee Experience Team.