For Cannes Lions 2025, Wonderland partnered with Microsoft to deliver a standout branded experience on the shores of the French Riviera. We brought the Microsoft Beach to life—designing and producing a dynamic space that served as a hub for thought leadership, innovation, and connection. Over four days, the beach hosted a packed programme of panels, fireside chats, and keynote talks exploring the future of AI, creativity, gaming, and retail media. Cultural highlights included a keynote from Alix Earle and live DJ sets from DJ Rita. From creative direction and talent curation to full production and guest experience, Wonderland delivered a seamless, high-impact activation that positioned Microsoft at the heart of Cannes Lions’ most relevant conversations.