Wonderland partnered with Nike to deliver an exclusive running event at a Manchester race track, hosted by Olympic gold medallist Keely Hodgkinson. Designed for 100 select guests from local running clubs, the experience showcased the new Nike Vomero 18 trainers. The event featured a custom-built stage for Keely’s keynote, followed by hands-on training sessions with her. Guests participated in a friendly 400m relay race, enjoyed a guided recovery run, and relaxed in a branded “cushion area” complete with gifts, photo ops, and refreshments. The atmosphere was enhanced with music, a food van, and ample networking opportunities, creating an immersive brand experience that celebrated performance, community, and innovation.