Wonderland, by The Strata Group, brought SEPHORiA to life in the heart of London, transforming Sephora's iconic beauty experience into an immersive, multi-sensory world of beauty, creativity and discovery.
From initial creative concept through to full-scale production and delivery, Wonderland created an experience inspired by London's iconic transport network, taking visitors on a journey through a series of themed environments.
Beginning with an immersive station tunnel and train carriage, visitors travelled through the Trend Teasing Room before arriving at SEPHORiA's three distinctive districts. The experience brought together more than 40 participating beauty brands, with Wonderland responsible for the design and delivery of 17 bespoke beauty booths, alongside interactive installations and engaging moments designed to celebrate beauty, encourage exploration and create lasting connections between brands and their audiences.
