Wonderland Agency delivered creative direction, design, and production for the SHEIN AW25 London Pop-Up at Future Stores. We created a bold, immersive environment that seamlessly merged the brand’s digital-first DNA with an engaging physical showcase. The high-energy, visually striking theme transformed the LED-driven venue into a fashion playground where physical and digital storytelling converged beautifully.

Our Cherry Pop concept included the meticulous design of all IRL graphics, high-gloss visual merchandising, window displays, curved plinths, and immersive stairway features. We produced dynamic digital content for the entire space, covering the walls, pillars, and ceilings resulting in our guests being enveloped by an ever-evolving campaign moodboard. Additionally, we managed all retail operations for four live days, overseeing stock, sales, shop-floor flow, and activations with seamless execution that ensured guests experienced the collection in an unforgettable, immersive and fully shoppable way.