Across 2025, Wonderland partnered with MiQ to design and deliver a global series of internal and external events supporting the launch of MiQ’s new platform Sigma. Spanning North America, Europe and APAC, the programme included executive kick-offs, regional staff summits and high-impact client events, engaging more than 2,000 attendees. Each event combined seamless branding, immersive product education and memorable experiences to build excitement, confidence and alignment across MiQ’s teams, while elevating awareness among clients, media and investors. Through customised content, training environments and standout creative activations, the series equipped MiQ’s internal teams to champion the platform and positioned MiQ as an AI-driven industry leader ahead of its major product rollout.