At the 2025 Cannes Lions Festival, Wonderland Agency partnered with MiQ to deliver The UP Experience—an immersive brand activation launching MiQ’s Sigma platform. Breaking from traditional meeting formats, the space combined interactive tech demos, live AI showcases, and festival-inspired hospitality to spark meaningful conversations in a premium yet relaxed setting. From creative concept and set design to full production, installation, and live management, Wonderland brought the vision to life. The result: a standout destination along La Croisette that drove industry buzz, built connections, and positioned MiQ’s innovation at the heart of the festival.